Insights Committees of Advertising Practice launch new online training module on social media advertising rules


The new CAP e-learning module explains how the CAP Code applies to social media.

Created by the advertising experts who write the rules, this online training module explains which types of social media posts are likely to be covered by the advertising rules, and why.

From online labelling and targeting responsibly, to user-generated content, CAP says that the module provides “an essential overview for brands, influencers and anyone involved in creating content for their organisation’s social channels.”

The module covers:

  • Remit of the Advertising Codes: this section explains how the advertising rules apply to different types of social media communications, including the use of affiliates and user-generated content;
  • Recognition of advertising: this section covers the important rules for labelling posts on social media and for producing advertorial content; and
  • Promotions and responsible targeting: this section covers the rules advertisers need to know for running promotions on social media, as well as the rules for advertising age-restricted products.

To access the new e-learning module, click here.