Businesses & Products Cirkus & Kritic

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We co-created an international pay TV business focused on the SVOD opportunity in Europe

We partnered with pay TV consultancy Content Associates LLP and digital product designers Ostmodern Ltd to create Cirkus. The service launched in 2013 with a market positioning of the ‘Best of British drama, whenever, wherever’ available across Nordic and German-speaking DACH regions. We helped bring ITV on board as an investor and supported the successful sale of the Nordic business to ITV in 2021.

In 2020, we helped establish a second service, Kritic, offering a handpicked collection of international scripted drama to the Nordic market. The business now operates Kritic in the Nordic region and Cirkus in the German speaking DACH region.

We got into the SVOD TV business early because we saw the chance to use our experience and expertise to help build a product with real potential in the evolving television market and that, crucially, we could co-own and co-manage.

This is a picture of the Cirkus logo
This is a picture of the Kritic logo