Helping clients navigate regulation across the digital economy.
In EU and the UK, regulatory frameworks governing activity in media, entertainment and technology sectors are increasingly overlapping across digital products and services. AI governance sits alongside data protection, online safety intersects with consumer protection, and advertising rules apply across increasingly complex distribution models.
These frameworks do not operate in isolation. Where they are not assessed holistically, risk increases, with potential consequences including regulatory scrutiny, sanction, product disruption and reputational harm.
We help media, entertainment, technology and IP-driven businesses navigate this complexity. Our approach brings together specialists across these frameworks to deliver clear, commercially grounded advice that reflects how these regimes interact.
Our expertise
Entertainment
platforms
We advise streaming, gaming and digital entertainment services on audiovisual regulation, platform liability, online safety, child protection, data use, consumer protection, accessibility and AI‑driven content moderation.
Media, publishing and content distribution
We work with broadcasters, streamers, publishers and content owners on advertising standards, consumer protection, and content regulation across traditional and streaming services, including liability for user‑ generated and third‑party content.
Advertising and sponsorship
We advise brands, agencies and rights holders on CAP and BCAP – and wider consumer protection – compliance, EU advertising regulation and cross‑channel advertising rules, including data‑driven and AI‑assisted advertising models and sponsorship‑related risk.
Betting and
gaming
We support operators on licensing, compliance and regulatory investigations, including enforcement matters, player‑facing regulatory obligations, and consumer law compliance.
Sport and
esports
We work with sporting bodies and clubs on regulatory compliance and governance, including supporter‑facing rules and emerging regimes such as the Independent Football Regulator.
AI and emerging technology
We advise on governance frameworks, compliance structures, transparency and policy engagement for AI‑driven products and services, including automated decision‑making and algorithmic transparency.
How we work
We work closely with in-house legal and commercial teams to deliver clear, actionable advice that helps manage risk and identify opportunities as regulatory frameworks are conceived and evolve.
This includes:
- Development, launch and scaling of streaming, gaming and digital entertainment services
- AI and automated decision-making systems
- Content distribution, licensing and monetisation models
- Data-driven advertising and audience engagement strategies
- Regulator engagement, investigations, policy engagement and compliance reviews, including financial crime and related compliance frameworks where relevant
Through Flux Digital Policy, our specialist policy and public affairs consultancy, we help clients in the games sector engage directly with regulators and policymakers on emerging frameworks.
Selected experience
Advising content companies, including film producers and publishers, on AI Act compliance issues including labelling and the interface with copyright law.
Advising on the EU regulatory hurdles to the launching an alternative app store in the aftermath of DMA.
Guiding broadcasters, brands and rights holders through advertising compliance spanning CAP and BCAP Codes, gambling advertising rules and platform-specific standards.
Advising global interactive entertainment platforms on overlapping compliance requirements across online safety, child protection, AI governance, consumer protection, and data protection.
Advising video games companies on classification under and compliance with the DSA.
Supporting gaming and media businesses through ICO audits and Age Appropriate Design Code compliance, coordinating responses across data protection, consumer protection and sector-specific requirements.
Advising publishers on AI governance frameworks and policy engagement as expectations evolved, positioning them ahead of formal requirements.
Advising OTT content providers on audiovisual regulatory developments in multiple territories that may affect the operation of their service.
Guiding direct-to-consumer businesses through consumer law compliance, spanning withdrawal and refund rights, contract terms, information and customer journey rules, statutory rights and remedies, payment/e-commerce and multi-jurisdictional requirements, and regulator engagement.
Supporting tech, e-commerce, interactive entertainment and media businesses with DMCCA compliance – including new pricing rules, banned practices, and subscription contract requirements – and enforcement risk management.
Acting for gambling operators in multiple high-profile investigations, securing outcomes that protected operating licences and avoided enforcement action.
Advising football clubs and administrators on compliance under emerging frameworks, including the proposed Independent Football Regulator.
