Expertise Green Claims

Environmental or ‘green’ credentials are increasingly critical factors in consumer decision-making. It is well established that consumers are willing to pay more for products or services – and have greater trust in brands – that have strong green credentials, and this trend will only continue to grow as more environmentally conscious consumers begin to dominate the consumer market.

However, just as the value of making green claims has increased, so have the pitfalls. In particular, the risk of so-called “greenwashing” – that is, making claims (even if inadvertently) that mislead consumers about the true environmental impact of a business’s activities, products or services. It comes as no surprise, then, that green claims are the focus of intense regulatory attention, both in the UK and beyond, and the reputational, legal, and financial risks are ever more tangible.

Our experienced team – comprised of advertising, consumer, IP, regulatory and litigation experts – can help your business navigate the tricky regulatory and legal landscape, enabling you to make those valuable environmental claims with confidence. We also have a proven track-record dealing with the regulators and courts if things do go wrong.