On 17 November 2023, YouTube announced measures it is planning to roll out in the coming months to address risks posed by generative AI. Generative AI refers to AI systems trained on large amounts of data intended to generate content such as text, images, video or audio.

In addition to the rollout of new content labels which will indicate that YouTube content contains realistic altered or synthetic material (whether or not created by the use of AI tools), YouTube will also make it possible for certain parties to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice. This addresses situations where someone’s face or voice is digitally generated without their permission or to misrepresent them. YouTube explains that, in considering a takedown request, it will evaluate factors such as whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it features a public official or well-known individual.

YouTube will also allow its music partners to request the removal of AI-generated music that mimics an artist’s unique singing or rapping voice. Again, in determining whether to grant a removal request, YouTube will consider factors such as whether content is the subject of news reporting or analysis or critique of the synthetic vocals. These removal requests will be available to labels or distributors who represent artists participating in YouTube’s early AI music experiments, but YouTube commits to expanding the access to additional labels and distributors over the coming months.

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