Insights Research shows 70% of international audiences view British film and TV as high quality

Research commissioned by the Department for Digital, Culture, Media and Sport’s UK Global Screen Fund has found that British-made film and TV is considered high quality by nearly three quarters of global audiences, positively influencing international views of the UK and attracting tourists.

The research found that nearly three-quarters (70%) of global audiences recognise “Britishness” as a mark of high quality, with a third (30%) of adults saying that British film and television influences their view of the UK which is a testament to the sector’s ability to showcase British talent with international success.

The research across 15 international territories also showed the positive impact of producing films and TV series in the UK. Two-thirds (66%) of people who have previously visited the country said that seeing British locations and landmarks in film or TV influenced their decision, showing the huge indirect impact of the UK screen sectors on other parts of our economy, including tourism and hospitality. To read the Government’s press release in full and for a link to the research report, click here.