The UGC space is creating new opportunities across the games industry. From Roblox experiences and UEFN islands to Minecraft launchers and Zepeto cosmetics – UGC is changing how games are made, played and commercialised.

UGC has created a new generation of games businesses. As these businesses grow, they face many of the same challenges as traditional games companies: protecting and commercialising IP, negotiating partnerships, navigating platform requirements, managing user communities and scaling sustainably.

The UGC-space also presents its own unique quirks, deal structures and norms though, which makes having an advisor with first-hand UGC experience more essential than ever. We know the industry moves fast, and that legal debt can stack-up quickly. We take a pragmatic approach in helping UGC businesses prioritise legal housekeeping without getting in the way of things.

We’ve spent decades advising the traditional games industry. Today, we work with businesses across the wider UGC ecosystem, combining deep games industry knowledge with specialist expertise in commercial contracts, intellectual property, regulation, data protection, online safety and corporate matters.

How we help

We work with independent creators and studios, publishers, brands, investors and technology providers on a wide range of legal and commercial matters, including:

Services and revenue share agreements between creators
Live operations agreements between creators and publishers
Asset purchase agreements
IP licensing arrangements between brand owners and creators
Cross-platform licensing arrangements
Brand partnerships, sponsorships and commercial collaborations
Buying, selling and investing in games and experiences
Protecting, enforcing and exploiting intellectual property
Platform terms, policies and compliance
Advertising, consumer law and influencer regulation
Online safety and community governance
Data protection and privacy
Corporate structuring, investment and fundraising
Contract disputes

Recognition

What makes them different from many competitors is that a number of them are genuinely passionate about games , which helps them better understand the industry, its culture, and the needs of gaming companies

Legal 500, 2027
They speak the same language as their client, understand development cycles, monetization models, and regulatory risks deeply.

Legal 500, 2027
Our collaboration with Wiggin has been fantastic. The personal service and deep understanding of our business is invaluable – it's almost as if they are in-house!

Legal 500, 2026
We work with Wiggin across a range of services for our games studio, from general freedom of information request support all the way through to acquisition work. Across every department they know the games industry inside out.

Legal 500, 2026
The games team members clearly have deep sector knowledge, love what they do and are very active within the industry.

Legal 500, 2026
Excellent combination of technical expertise, specialist sector knowledge and experience, responsiveness and commerciality. Friendly team members and easy to work with.

Legal 500, 2026
Prime insight into video games sector with a friendly and client-focused approach.

Legal 500, 2024