Insights ASA creates resource especially tailored for small businesses

The ASA has brought together a collection of resources tailored to helping small businesses better understand and follow the ad rules.

In 2022, the ASA says that around four out of five ads that the ASA ordered amendment or withdrawal related to organic (non-paid-for) ads on social media from small businesses and sole traders. The new collection of advice pages is specifically designed with small businesses in mind to provide the most up to date, relevant advice. Topics include how to avoid misleading consumers, details on pricing claims and how to responsibly market promotions and competitions.

This free collection will be available alongside the ASA’s regular training and advice sessions, as well as its bespoke copy advice service. The ASA will also continue to update the collection over time. To read the ASA’s press release in full and for a link to the collection, click here.