Games businesses operate in an increasingly demanding consumer protection landscape. Regulators are taking an ever-closer interest in how games are sold, monetised and played – and their enforcement powers have never been stronger.
Our lawyers have been embedded in the games sector for years. We understand consumer law as it applies to games specifically — and because we know the industry inside out, our advice is practical, commercial and grounded in how our clients’ businesses actually work.
Examples of how we help games businesses
Drafting and reviewing player-facing documents and policies, from end-user licence agreements (EULAs) and fan content policies to user-generated content guidelines and community standards
Preparing for the DMCCA’s new subscription contracts regime where it applies to season passes and game subscriptions
Reviewing campaigns and promotions for games and in-game offers against advertising rules
Meeting user and child protection duties and Ofcom’s guidance for gaming services, and aligning EULAs and community guidelines with online safety requirements
Handling player and consumer complaints, managing engagement with regulators and supporting games businesses through consumer litigation
Advising on pricing transparency and refund rights for virtual currencies and in-game purchases
Auditing and fixing in-game purchase journeys, ‘nudge’ mechanics, and manipulative choice architecture
Helping clients get age ratings right and protect younger players
Navigating divergent consumer protection requirements in the UK, EU and other jurisdictions
Equipping product, marketing and compliance teams with practical consumer law training tailored to games
Our experience
Advised a global video games company on the consumer protection and regulatory compliance aspects of its end-user licence agreement, including adapting contract terms for UK consumers.
Advised a mobile gaming company on the regulatory, consumer protection and gambling-law implications of a skill-based rewards product, including product design, user journeys, in-app communications and advertising.
Supported a games developer in launching a global online storefront by reviewing consumer-facing legal documentation and identifying key UK compliance risks and mitigation measures.
Advised a global video games publisher on consumer law, digital content and platform compatibility issues arising from the implementation of anti-cheat technology, including assessment of consumer rights, contractual risk and complaint-handling strategy.
Provided strategic advice to a global digital entertainment company on regulatory and consumer protection risks arising from a consumer complaint, including engagement with UK regulatory authorities and assessment of potential enforcement exposure.
Provided strategic advice to a major online platform on the implementation of systems and controls designed to address fake reviews and misleading consumer information under the UK’s consumer protection regime.
Getting started
Whether you know exactly what you need or just want to talk something through, book a free 30 minute consultation to discuss your priorities – no strings attached.
Claire Livingstone
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