For gambling operators, consumer law compliance is a regulatory issue as much as a legal one – getting it wrong risks regulatory enforcement action, consumer litigation and serious reputational damage.
Our lawyers are embedded in the sector and have been involved in all of the key regulatory changes that have shaped the industry over the past two decades. That means we approach consumer protection through the lens of a licensed business: how it interacts with licensing, compliance, litigation and enforcement, and what it means for our clients’ products, promotions and player journeys.
Examples of how we help betting & gaming businesses
Reviewing, drafting and strengthening player-facing terms and conditions to reduce enforcement and litigation risk
Helping operators get advertising and marketing right, from age-appropriate targeting to responsible messaging
Handling player complaints, managing engagement with regulators and supporting operators through consumer litigation and alternative dispute resolution
Equipping compliance, marketing, product and customer service teams with practical consumer law training tailored to the gambling sector
Examining player journeys, pricing and promotions to identify and address misleading or aggressive practices
Ensuring bonus offers, free bets and wagering requirements are fair, transparent and socially responsible
Keeping pace with new and proposed EU consumer protection measures affecting gambling products, including rules on dark patterns and addictive design
Navigating divergent consumer protection requirements in the UK, EU and other jurisdictions
Our experience
Trusted by many of the UK gambling sector’s largest operators and emerging brands to draft, negotiate and update consumer-facing terms and conditions in response to regulatory developments, enforcement activity and changing consumer protection requirements.
Advised a leading online gambling operator on a series of high-value customer claims arising from a game malfunction, developing a coordinated defence strategy across litigation and alternative dispute resolution proceedings and securing successful outcomes in all adjudicated complaints.
Advised an international B2B gaming and sportsbook platform provider on contractual risk allocation, liability exposure and recovery options arising from a significant betting promotion incident involving a white-label partner.
Supported a new entrant to the UK gambling market in designing and implementing its consumer contractual framework, including terms of use, promotional mechanics, community functionality and customer policies.
Supported a leading organisation in assessing regulatory enforcement activity and developing legal and strategic options for challenging regulatory decisions.
Getting started
Whether you know exactly what you need or just want to talk something through, book a free 30 minute consultation to discuss your priorities – no strings attached.
Claire Livingstone
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