News Wiggin advises Eyas Gaming on its partnership with Lance!

Key contacts

We’re delighted to have advised Eyas Gaming on its partnership with Brazilian sports media company Lance! to launch a new online sports betting service under the Lance! Betting brand. Under the deal, Eyas Gaming obtains an exclusive partnership with Lance! to develop and operate the brand from their offices in Gibraltar and Malta.

Lance! Betting will be operated on the Bede Gaming platform and use the award-winning Kambi sportsbook to offer a wide range of sports markets and betting options tailored for the Brazilian market.

Corporate Partner Jason Fisher who led the deal alongside Head of Sport, Ross Sylvester said: “It was fantastic to support Eyas Gaming on this collaboration which will deliver an authentic and trusted experience for sports enthusiasts. We look forward to continuing to support Eyas as they create relationships with exceptional partners around the world.”

Adam Joseph, CEO at Eyas Gaming said “Jason and Ross did an outstanding job on this landmark deal for Eyas Gaming. The Wiggin team knows the sports betting world inside out and provided invaluable insight throughout the transaction. They were pragmatic, hard-working and above all a pleasure to work with. I couldn’t recommend them highly enough.”

Eyas Gaming specialises in offering market leading betting and gaming led sites, having launched and developed websites for the UK and internationally, including bringing the Gauselmann Group’s famous Merkur brands online.

Lance! is one of the leading football media sites in Brazil with more than 15 million active users per month.

You can find out more about the deal here.

Wiggin’s corporate practice has been involved in many of the most significant deals in the online gambling sector in recent years. The firm’s sport team is best known for working on high-profile deals in the sports rights sector. Its award-winning betting & gaming team also advises leading sector stakeholders on commercial and regulatory mandates on both UK and international matters.