News Wiggin advises bet365 on its sponsorship of UEFA Champions League

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We’re delighted to announce that we advised one of the world’s leading online betting companies, bet365, on its sponsorship of UEFA Champions League for the 2024-27 cycle. This is the first time UEFA has entered into a global partnership with a sports betting brand for the prestigious tournament.

Wiggin’s head of advertising, Sarah MacDonald, led on the commercial aspects of the deal, as well as the advertising and audiovisual regulatory elements, with Steve Ketteley providing gambling regulatory advice.

Wiggin’s Advertising and Betting & Gaming teams have been involved in a number of significant partnership deals in the sports and online gambling sectors in recent years, where the combination of the teams’ expertise creates a deep understanding of the complex commercial and regulatory mandates for all parties involved.